The Gay Men's Health Crisis (GMHC) launched phase two of its "I Love My Boo" campaign earlier this month in order to "[increase] the visibility of black and Latino gay men. [The] campaign educates the community at-large, and promotes acceptance and understanding in a climate where gay men of color are seldom represented favorably in the media. The 'I Love My Boo' campaign speaks to, and celebrates, gay men of color by highlighting their strengths and resiliencies. Rather than only sexualizing gay relationships, with chiseled bodies and glossy imagery, the beauty of this campaign is that it features intimacy and focuses on what is possible for gay men of color as they express trust, respect and commitment for one another."
The ads for the campaign feature genuine SGL couples, not actors.
Dr. Marjorie Hill, the GMHC's chief executive officer, had this to say:
This campaign reinforces GMHC's ongoing commitment--since our earliest days--in addressing homophobia and reducing the spread of HIV among gay men. The campaign directly challenges homophobia, and acknowledges the value of love, sex, desire, and relationships in the lives of gay men, while encouraging dialogue.
You can follow the "I Love My Boo" campaign on Facebook.
Check out the campaign posters which appear in subway stations and on bus shelters all around New York City:
And here are the ads from its 2009 campaign:
